My name is Mo Yusuff, and I have written this book to help you get noticed, build relationships, and grow your company, whilst avoiding the common mistakes most business owners make when it comes to promotional products.
Anyone can go and buy 10,000 pens and distribute them in a trade show. Anyone can chuck £1000’s at promotional sweets to make your stand look popular. Anyone can hand out hundreds of goodie bags with no expectation of return.
But not anyone can help you actually do the above, and make money as a result. Buying promotional items isn’t as simple as a branding exercise; it’s not as simple as just “Getting out there”. They have to be done in a smart way, that mean your promo products are an investment – not a cost.
My book will help you get the most out of your promo products, so that you do get noticed, you do build relationships and that results in you growing your business.